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Property Sales Specialist

We specialise in the marketing and sale of every type of property. Our over 20 years of experience allows us to ensure that no stone is left unturned when identifying purchasers and maximising the return on your investment.

Our team of master marketers works tirelessly to showcase your property in the best possible light. In the current climate, it is even more important to have an online arsenal of content giving buyers the opportunity to make an informed decision, be it from interstate or overseas. We make sure that all content creation is completed prior to going to market.

Below is a comprehensive list of the services we provide from the initial consultation to the post-settlement follow-up.

Pre-Listing Activities

  1. Make an appointment with seller for listing presentation
  2. Send seller a written or e-mail confirmation of listing appointment and call to confirm
  3. Research comparable currently listed properties
  4. Research sales activity in the neighbourhood
  5. Research “average days on market” for a property of this type, price range and location
  6. Review property tax roll information
  7. Prepare “comparable market analysis” (CMA) to help establish a fair market value
  8. Prepare listing presentation package
  9. Perform exterior curb appeal assessment of the property
  10. Compile and assemble file on property
  11. Review listing appointment checklist to ensure all steps and actions have been completed

Listing Appointment Presentation

  1. Give seller an overview of current market conditions and projections
  2. Review agent’s and company’s credentials and accomplishments in the market
  3. Present the company’s profile and position or “niche” in the marketplace
  4. Present CMA results to the seller, including comparables, sold’s, current listings and expired
  5. Offer pricing strategy based on professional judgment and interpretation of current market conditions
  6. Discuss goals with seller to market effectively
  7. Explain market power and benefits of Multiple Listing Service
  8. Explain market power of Web marketing, social media, blogging, infotorials and influencing
  9. Explain the work the brokerage and agent do behind the scenes and the agent’s availability on weekends
  10. Explain the agent’s role in taking calls to screen for qualified buyers and protect the seller from curiosity seekers
  11. Present and discuss a strategic marketing plan
  12. Explain different agency relationships and determine seller’s preference
  13. Go over the residential listing agreement

Once Property is Under Listing Agreement

  1. Review title information, if appropriate
  2. Discuss possible buyer financing alternatives and options with seller
  3. Identify homeowner association manager, if applicable
  4. Verify strata levies
  5. Verify security system, current term of service and whether owned or leased
  6. Ascertain need for disclosures
  7. Prepare detailed list of property amenities and assess market impact
  8. Explain the benefits of homeowner warranty to seller
  9. Have extra key made for the lockbox, if needed
  10. Verify if the property has rental units involved. If so:
  11. *Make copies of all leases for retention in listing file
  12. *Inform tenants of listing and discuss how showings will be handled
  13. Arrange for installation of yard sign
  14. Assist seller with completion of seller’s disclosure forms
  15. Complete new listing checklist
  16. Review results of curb-appeal assessment with the seller and provide suggestions to improve saleability
  17. Review results of interior decor assessment and suggest changes to shorten time on market
  18. Load listing into transaction management software program

Marketing the Listing

  1. Create print and Internet ads
  2. Coordinate showings with owners, tenants and other REALTORS®
  3. Return all calls, including nights and weekends
  4. Install electronic lockbox if authorised by the owner.
  5. Prepare mailing and contact list
  6. Generate mail-merge letters to contact list
  7. Order “just listed” labels and reports
  8. Prepare flyers and feedback faxes
  9. Review comparable listings regularly to ensure property remains competitive in price, terms, conditions and availability
  10. Prepare a property marketing brochure
  11. Arrange for printing or copying of supply of marketing brochures or flyers
  12. Place marketing brochures in all company agent mailboxes
  13. Upload listing to company and agent Internet site, if applicable
  14. Mail out “just listed” notice to all neighbourhood residents
  15. Provide marketing data to prospective buyers
  16. Provide “special feature” cards for marketing, if applicable
  17. Submit ads to company’s participating Internet real estate sites
  18. Convey price changes promptly to MLS and all Internet groups
  19. Reprint/supply brochures promptly as needed
  20. Send feedback e-mails/faxes to buyers’ agents after showings
  21. Discuss feedback with the seller to determine if changes will accelerate the sale
  22. Place regular weekly update calls to seller to discuss marketing and pricing

The Offer and Contract

  1. Receive and review all offer to purchase contracts submitted by buyers or buyers’ agents
  2. Evaluate offers and prepare a “net sheet” on each for the owner for comparison purposes
  3. Counsel seller on offers. Explain the merits and weakness of each offer.
  4. Contact buyers’ agents to review buyer’s qualifications and discuss the offer
  5. Send the seller’s disclosure to the buyer’s agent or buyer upon request
  6. Obtain pre-qualification letter from the buyer
  7. Negotiate offers on seller’s behalf, setting a time limit for a loan contingency
  8. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
  9. Provide copies of contract and all addenda to trust account
  10. When an offer to purchase is accepted and signed by the seller, deliver to buyer’s agent
  11. Record and deposit buyer’s earnest money into escrow
  12. Deliver copies of the fully signed purchase contract to the seller
  13. Deliver copies of the purchase contract to the selling agent
  14. Provide copies of the signed purchase contract for office file
  15. Advise seller in handling additional offers to purchase submitted between contract and closing
  16. Change status in MLS to “under offer”
  17. Update transaction management program to show “under offer”
  18. Provide income and credit information to seller if the property will be seller-financed
  19. Assist buyer with obtaining financing, if applicable, and follow-up as necessary
  20. Coordinate with lender on loan lock-in
  21. Order septic system inspection, if applicable
  22. Receive and review septic system report, if applicable
  23. Verify mould inspection ordered, if applicable
  24. Verify mould inspection ordered if required

Tracking the Finance process

  1. Add lender and other vendors to transaction management program so agents, buyer and seller can track the progress of the sale
  2. Contact lender periodically to ensure processing is on track
  3. Relay final approval of buyer’s loan application to seller

The Valuation

  1. Schedule inspection, liaise with tenants if necessary
  2. Provide comparable sales used in market pricing to the valuer, if necessary
  3. Follow-up on valuation
  4. Enter completion into transaction management program

Pre-Settlement Inspection

  1. Coordinate buyer’s professional home inspection with seller
  2. Review home inspector’s report
  3. Enter completion into transaction management tracking software program
  4. Recommend or assist seller with identifying and negotiating with trustworthy tradespeople to perform any required repairs

Closing Preparations and Duties

  1. Coordinate settlement process with buyer’s agent and lender
  2. Update settlement forms and files
  3. Ensure all parties have forms and information needed to settle the sale
  4. Confirm settlement date and time and notify all parties
  5. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to settlement
  6. Request copy of settlement documents from the settlement agent
  7. Assist seller in providing homeowner’s warranty, if applicable
  8. Review settlement documents carefully
  9. Coordinate this settlement with seller’s next purchase and resolve any timing problems
  10. Refer sellers to three of the best agents at their destination, if applicable
  11. Change status to “sold.” Enter sale date, price, selling broker and agent’s ID numbers, etc.
  12. Closeout listing in transaction management program

Follow Up After Closing

  1. Answer questions about filing claims with the homeowner warranty company, if applicable
  2. Attempt to clarify and resolve disputes about repairs if the buyer is not satisfied
  3. Respond to any follow-up calls and provide additional information required from office files, if appropriate.

As you can see, attempting to navigate the complex world of real estate is not for the faint-hearted. It is littered with risk, exposure, and heartbreak. Now, more than ever is it important to work with a highly qualified, experienced, yet relaxed agent who takes their fiduciary duty seriously and will find the best solution for your property problem.

We have a wealth of international experience, having worked throughout the world in a wide range of property markets and situations. If you are looking to sell and would like to maximise your return whilst protecting your asset, there has never been a better time to employ our team.

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